contributed by Michael S. Cocco, CFP®, ChFC® of Beacon Wealth Partners, courtesy of Equitable Advisors

“Should I start investing now or wait till stock prices go down?” [or] “What is the cost of waiting to invest?”

It’s often a good idea to consider investing as soon as you can. While the stock market goes up and down from day to day, your financial professional can show you how to potentially reduce the risk of buying at the market top by using a simple tool called dollar cost averaging. *

When the stock market rises, many investors find themselves eager to invest and start benefiting from stock price gains—but also concerned that they may be buying at the top and at risk of losing money if the market takes a tumble. Yet if you have a relatively long-time horizon, it may be a good idea to consider investing now, depending on your particular set of circumstances and tolerance for risk.

Starting now gives you more time to benefit from compounding. That’s because time can be on your side. The longer you have before you’ll need the money, the more time you have to benefit from market upswings and recover from market downturns.

A longer time horizon allows you to benefit from compounded returns—that is earning potential market returns not only on the amount you invested, but on the returns you earned last year and in all previous years.

For instance, say you start investing for retirement at the age of 45 and make regular monthly contributions of $200 to your account for 20 years. Let’s assume you earn 6% a year. By the time you reach retirement age, you’ll have $1,114,442.64 saved.** Not bad, right?

Now let’s look at what happens if you start 10 years earlier at age 35? Again, we’re assuming you can invest $200 every month and you earn 6% per year. This time you end up with $2,422,890.28, more than twice as much than if you waited an additional 10 years.

Market timing isn’t an option

You may be thinking that investing the same amount every month is fine, but wouldn’t it be great if you could always invest right before the market went up, and sell just prior to the next rough patch? Theoretically, maybe, but the problem is that even the most experienced investors don’t know exactly when stock prices are going to go up or down. Instead, you risk buying when stock prices are up and sell when they’re down and you’ve gotten discouraged.

In fact, one study by the investment research firm Dalbar1 found that ordinary investors underperformed market indexes by nearly 1.5% per year over a 20 year period, largely because they tried—and failed—to time the markets.

Trying to time the market is almost always a mistake. But fortunately, there’s a simple, easy-to-use tool that can help you invest wisely.

* Dollar-cost averaging does not assure a profit or protection against loss in declining markets. To be effective, there must be a continuous investment regardless of price fluctuations. Investors should consider their financial ability to continue to make purchases through periods of low price levels.

** This illustrative example is entirely hypothetical. The 6% used in this example is not indicative of the actual performance of any particular investment, insurance contract, or other financial product. This example does not consider the impact of any fees, taxes or market losses. All investing involves risk, including loss of principal invested.

Dollar cost averaging can help reduce risk

Your financial professional can help you implement dollar cost averaging, an easy way to ensure that you buy more financial assets when prices are low (with the potential to rise) and less when they’re high (with the potential to fall).

With dollar cost averaging, you invest the same amount every month—or every paycheck or every week. In essence, as share prices rise, you buy fewer shares. As they fall, you buy more shares. Over time, dollar cost averaging will help you stay disciplined and resist the temptation to overreact to market movements.

It’s also a great way to get started with an investment program, especially if you’re worried about stock prices being a little high. By spreading out your investing over many months, you help reduce the risk of buying right at the top of the market.

Consider starting now, but be smart about it

To sum up, the best time to consider investing is always right now. The longer you have to invest, the more you can take advantage of the potential long-term benefits of investing in stocks, even while factoring in market downturns along the way. But you can further enhance your return potential by using dollar cost averaging, a simple strategy for investing the same amount every month or paycheck, that ensures you invest more when prices are low and less when they’re high. Talk to your financial professional about how to get started.

Michael Cocco is a CERTIFIED FINANCIAL PLANNER® professional with Beacon Wealth Partners in Nutley. He may be reached at  or (973) 667-8650.

1 Source: Coleman, Murray. “Market Timing: More Evidence Why It Doesnt Work.” Index Fund Advisors, Inc. – Fiduciary Wealth Services, Dimensional Funds, 10 May 2021, https://www.ifa.com/articles/market-timing_more_evidence_really_doesnt_work/.

This article was written by a third party and is being provided by Equitable Advisors for general information and educational purposes. This advertising communication should not be considered or relied upon as investment or financial advice, and the advice of your own such professionals will prevail over any information provided. Equitable Advisors and its financial professionals do not provide tax or legal advice or services. Equitable Advisors financial professionals offer securities through Equitable Advisors, LLC (NY, NY 212-314-4600), member FINRA/SIPC (Equitable Financial Advisors in MI & TN). Investment advisory products and services offered through Equitable Advisors, LLC, an SEC registered investment advisor. Annuities and insurance products offered through Equitable Network, LLC, which conducts business in CA as Equitable Network Insurance Agency of California, LLC; in UT as Equitable Network Insurance Agency of Utah, LLC; and in PR as Equitable Network of Puerto Rico, Inc. Beacon Wealth Partners is not a registered investment advisor and is not owned or operated by Equitable Advisors or Equitable Network GE-5036299.1 (10/22)(Exp. 10/24)

Provided by Michael S. Cocco, CFP®,ChFC® 356 Franklin Avenue, Nutley NJ, 07110 (973) 667-8650

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